Generation X or just Gen X, are those who were born roughly between 1965 and 1980.  These people are the true technology embracers, as they grew up watching computer go from filling a room to being small enough and powerful enough to write, do basic math for taxes, and of course, witness the birth of video games, the big distraction for many of this generation.  This is the latch-key generation, meaning one largely defining change from the previous generation is often both parents worked, so children simply had a key to the house, went home after school, dropped their school books (yes, we actually used to carry books), and go out to meet friends.  Mother would usually still be home in time to make dinner and would know where everyone was, because all the children’s bicycles were dropped in front of one particular house designated the gathering spot for the neighbourhood.  What would they be doing?  Listening to singles (records with one song on each side), or if a big brother or sister existed, possibly entire albums, playing with the water hose in the back yard, or for those later in the generation, playing Atari or watching VCR tapes. 

This group is more technically savvy and not as afraid to embrace technology as the average Boomer, but they were busy at their jobs and raising their children to fully get a good grasp on how quickly and broadly technology changed in the 90s, so all but those who truly embraced these changes as a hobby (looking at you, computer nerds), still felt as they reached their 40s that technology was passing them buy.  Yes, they were glad for the introduction of cell phones.  As children they were given one by their parents “for emergencies” because the rates to use them were so expensive, and they liked having them in the car as an adult as it meant they could communicate with the office while driving the children to private school, but the internet explosion, social media, smart phones and the like are often just tools that are not fully understood by this generation.  They can remember what it was like to not have every bit of news available to you all the time as many only had a handful of television channels to choose from when they were children, but the advent of cable TV spread in the 80s so that there were quickly 100 channels of television to choose from (and still nothing you wanted to watch)  Yes, they created Facebook accounts in the early 2000s and enjoyed reconnecting with friends from high school, but many aren’t really sure why it is so necessary to know what someone had for breakfast.  They got a smartphone because they felt they needed one, but they use it for calls, SMS texts and watching the occasional video sent to them and not a whole lot more. Certainly not like their children, the Millennials.